A lot of small charities are missing out on money that is already meant for them.
Google Ad Grants gives eligible registered charities up to $10,000 a month in free Google Search advertising. Google for Nonprofits gives eligible charities free access to Google Workspace (Gmail, Docs, Drive, Meet) on your own domain. Both are real Google programmes, not a trial or a sales gimmick. The reason most charities never claim them is the setup: getting the application right, having a website that meets the programme's requirements, and knowing what Google actually checks for.
That is the part I help with.
What this usually involves
- A website that is compliant and donation-ready, since Google reviews the site as part of approval
- Gift Aid setup where it applies, so donations are handled properly from day one
- Support with the Google for Nonprofits application itself
- Google Workspace set up on your domain once you are approved
- Support with the Google Ad Grant application, which usually follows Google for Nonprofits approval
Proof this works
I did a full website overhaul for TrulyBeloved, a registered UK children's charity, including compliance work, donation setup, Gift Aid integration, and support with the Google for Nonprofits application. That went on to unlock $100,000 a year in free Google Ads for them. You can read more on the case studies section, and they were kind enough to leave a testimonial about the whole process.
Who this is for
This is for registered charities and non-profits that either need a proper website, want to apply for Google for Nonprofits and the Ad Grant for the first time, or already have the grant and are not using it properly because nobody has had time to manage it.
If your website is already solid and compliant, this can just be the Google for Nonprofits and Ad Grant application on its own. You do not need a rebuild to qualify.
What to know before applying
Eligibility is decided by Google, not by me. Google checks things like registered charity status, a working website, and a few policy requirements before approving Google for Nonprofits, and the Ad Grant sits behind that approval. I can get the application, the website, and the account set up properly and give you a straight read on your chances. I cannot guarantee approval, because that decision sits with Google.
Common questions from charities
What is the Google Ad Grant, actually?
A Google programme that gives eligible registered charities up to $10,000 a month in free Google Search advertising, so the charity shows up for searches related to its cause without paying for clicks.
Do we need Google Workspace before we can get the Ad Grant?
Usually yes. Google for Nonprofits approval, which includes free Google Workspace, normally comes first, and the Ad Grant application follows once that is in place.
We already have a website. Do we need a new one?
Not necessarily. If the current site is compliant and reasonably solid, the Google for Nonprofits and Ad Grant application can often be done against it as-is, or with a <a href='/website-help'>Website Confidence Sprint</a> rather than a full rebuild.
Is our charity guaranteed to be approved?
No. Approval is decided by Google, based on registered charity status and their own policy checks. I can make sure the website, application, and account are set up properly and give you an honest view on eligibility, but I cannot promise approval.
What does this cost?
The website side starts from £750 for a compliant, donation-ready build. The Google for Nonprofits and Ad Grant application support is scoped around what stage your charity is starting from. Get in touch and I will give you a straight answer.