A printable checklist to help spot the issues that quietly cost small businesses enquiries.
Homepage clarity: Is it obvious what you do, who it is for, and what the next step is?
Trust signals: Are contact details, testimonials, service pages, and credibility cues easy to find?
Mobile usability: Is the site easy to read, tap, and navigate on a phone?
Call to action: Is the main next step clear on key pages?
Enquiry flow: Does the contact form work properly and feel easy to complete?
Follow-up: What happens after someone gets in touch? Is it quick, clear, and reliable?
Service pages: Do they explain the offer properly and answer obvious buyer questions?
Speed: Does the site feel fast enough to trust, especially on mobile?
Upkeep: Is the site current, maintained, and free of stale or broken content?
Traffic readiness: Is the site ready to convert more traffic, or would more traffic just hit the same weak points?