If you are a UK small business, your website should usually have five core pages: Home, About, Services, Contact, and a clear proof page such as Reviews, Case Studies, or FAQs. That gives people enough information to trust you, understand what you do, and get in touch without hunting around. You do not need a huge site to start, but you do need the right pages. A lot of small business websites either go too far one way or the other. Some are a single page with almost no detail. Others have ten different pages but still do a poor job of answering the basics. The better approach is simple: make sure each page does a job. Here is what I would include on a small business website in the UK. First, the Home page. This is where people decide whether to stay or leave. Your Home page should quickly tell visitors who you help, what you do, where you work, and what they should do next. If someone lands on your site and cannot work out within a few seconds whether you are right for them, the page is not doing its job. A good Home page should include a plainEnglish headline, a short intro, a list of your main services, some trust signals, and a clear call to action. Second, an About page. Small businesses win a lot of work because people want to know who they are dealing with. This matters even more for local service businesses and ownerled firms. Your About page should explain who you are, what experience you have, where you are based, and how you work. It does not need to be a life story. It just needs to make you feel real and credible. In the UK especially, people often prefer buying from someone local who sounds straightforward and honest. Third, a Services page, or separate service pages if you offer a few different things. This is one of the biggest weak spots I see. Too many sites say vague things like “quality solutions” or “professional services” and leave it there. Your Services page should spell out what you actually offer, who it is for, what is included, and what kind of result a customer can expect. If you want to rank for search terms, separate service pages can help because each one gives you room to talk properly about a specific service and location. Fourth, a Contact page. This sounds obvious, but lots of websites make contacting the business harder than it should be. Your Contact page should include the basics: phone number, email address, contact form, opening hours if relevant, and your service area or address. If you work across certain towns or counties, say so clearly. If you only take bookings by phone, say that too. The goal is to remove doubt. A contact form is useful, but do not hide your other contact details behind it. Fifth, a trustbuilding page. Depending on the business, this could be a Reviews page, Case Studies page, Portfolio page, or FAQ page. People want proof before they enquire. Reviews show that other customers were happy. Case studies show what you did and the outcome. FAQs deal with objections and save time. If your website has the basic pages but no proof, it can still feel thin. After those core pages, there are a few optional extras that are worth adding when they make sense. A Blog can help if you want to target search terms, answer customer questions, and show that the business is active. It is not essential on day one, but it can become useful over time, especially if you want more traffic from Google. A Pricing page can work well if your prices are fixed or you can give a clear starting point. It helps filter out poorfit leads and builds trust. Even a simple “from £X” is often better than saying nothing. A Location page or separate area pages can be useful if you serve specific towns and want to show up in local searches. This matters for trades, clinics, consultants, and other service businesses that depend on local work. What should you avoid? Thin pages written just to fill space. Duplicate service pages with only the town name changed. Long blocks of waffle. Stock phrases that could describe any business in the country. Every page should answer a real customer question or help someone take the next step. If you are just getting started, I would launch with Home, About, Services, Contact, and one trustbuilding page. That is enough for a strong first version. Then add blog posts, extra service pages, and location pages based on what customers ask and what you want to rank for. A small business website does not need to be massive. It needs to be clear, trustworthy, and easy to use. If you want help planning the right pages for your business, have a look at leeday.uk and get in touch.