Guide · 2026-09-22
What happens after your £750 automation fix is built
You've maybe seen the £750 missed-enquiry fix. Here's the bit nobody asks about: what happens after it's live, and what the ongoing retainer actually covers.
You've maybe seen the £750 fix for missed enquiries — the automation that replies the second someone gets in touch, instead of losing them to whoever answers first. That's the setup. Here's the bit nobody asks about: what happens after it's live.
An automation you never touch again
An automation you never touch again is basically a Tamagotchi you forgot you owned. It doesn't die loudly — it just quietly stops working. A changed opening time, a discontinued service, a new starter who should be getting the enquiries instead of an old one, and you don't find out until a real customer gets the wrong answer and just goes elsewhere.
What the retainer actually covers
Not a subscription for the sake of one — someone checking it's still saying the right thing, still routing to the right place, still doing the job it was built for. £150 to £300 a month, depending on how much it's doing for you.
The £750 gets it built. The retainer is what stops it quietly starving to death in a drawer six months later, without you knowing — no dramatic crash, just a slow fade nobody notices until a real enquiry falls through the gap.
Get in touch on the AI automation page if you want one built and looked after properly.
Frequently asked questions
What does the ongoing automation retainer actually cover?
Not a subscription for its own sake — someone checking the automation is still saying the right thing, still routing enquiries to the right place, and still doing the job it was built for as your business changes.
Why does an automation need ongoing attention at all?
Pricing changes, services get added or dropped, and staff change. An automation left untouched quietly goes stale — a changed opening time or a discontinued service can mean a real customer gets the wrong answer without anyone noticing until it's too late.
How much does the retainer cost?
£150 to £300 a month, depending on how much the automation is doing for your business. The £750 one-off gets it built; the retainer is what stops it quietly breaking months later.
Topics: AI & Automation, Small Business, Pricing
By Lee Day · leeday.uk · UK-wide support