FAQ · 2026-08-13
Missed call text back: what it is and what it costs (UK)
A missed call text back service sends an automatic text the moment a call goes unanswered, so the caller isn't left wondering if anyone's there. Here's what it actually does and what it costs in the UK.
If you've ever missed a call from a customer and wondered how much that one call cost you, missed call text back is built for exactly that moment. The second a call to your business goes unanswered, it automatically sends the caller a text. Something like: sorry we missed you, we'll call back shortly, or here's a link to book straight in. The caller isn't left staring at a phone that rang out with no idea if anyone's coming back to them.
That's the whole idea. It's not a chatbot, and it's not a voice agent answering the call. It's a much smaller, cheaper fix for a specific problem: the silence after a missed call.
Why it matters more than it sounds
Most small businesses lose jobs quietly. Someone calls, nobody picks up, and they ring the next number on the list instead of waiting to hear back. You don't usually find out this happened. The lead just doesn't convert, and there's no obvious reason why.
A missed call text back closes that gap in seconds, not hours. It doesn't fix everything, but it stops the most avoidable kind of lost enquiry: the one where someone genuinely wanted to talk to you and just gave up first.
What it costs
In the UK, this sits at the lower end of what AI automation actually costs. leeday.uk's version, Missed Enquiry Recovery, starts from £750 one-off for the setup, plus £30-60 a month to keep it running and connected. That's meaningfully cheaper than a full chatbot or voice agent setup, because the job it's doing is smaller and more specific.
What it isn't
It's not a replacement for actually answering the phone when you can. It's not a chatbot sitting on your website. And it's not the same as a voice agent that has an actual conversation with the caller. If missed calls are still a big enough problem after this, a voice agent is usually the next sensible step, not the first one.
Setting it up
It's built to work with the number you already give out. You don't need to change how customers reach you, get a new number, or install anything on your end. It sits in the background and only does anything when a call actually gets missed.
If you want to know whether this is the right starting point for your business, or whether you need something bigger, Missed Enquiry Recovery covers where it fits alongside the rest of leeday.uk's AI automation options.
Frequently asked questions
What does a missed call text back service actually do?
The moment a call to your business goes unanswered, it automatically sends the caller a text. Usually something short: that you're sorry you missed them, that you'll call back shortly, or a link to book in or message you directly. The caller gets an instant response instead of silence.
How much does missed call text back cost in the UK?
leeday.uk's Missed Enquiry Recovery setup starts from £750 one-off, plus £30-60/month to keep it running. That covers the setup, the message wording, and connecting it to your existing number.
Does it work with my existing phone number?
Yes. It's built to sit alongside the number you already give out, not replace it. You don't need a new number or a different way of answering calls.
How is this different from a full AI voice agent?
Missed call text back only fires when a call goes unanswered. A voice agent actually picks up the call and has a basic conversation before handing you the details. Text back is the simpler, cheaper starting point; a voice agent is the next step up if missed calls are still a big problem.
Topics: AI & Automation, Lead Follow-Up, Trades, Guide
By Lee Day · leeday.uk · UK-wide support